SINGAPORE: REGINA SONG
Based In:
Singapore
Off the virality of her hit single ‘the cutest pair’, we saw the opportunity for Singaporean pop princess Regina Song to carve out new audiences in neighboring markets.
Within two months, we put together a sold-out Southeast Asia tour in January 2025, taking Regina across Malaysia, Thailand, Indonesia and the Philippines. In addition, we also took the chance to curate a full press tour for Regina throughout the tour, maximising her exposure both in front of the audiences and in the media. Later in the year, we also helped Regina return to her loyal audiences in Manila and Jakarta, playing major festivals in the form of Wanderland Festival and LaLaLa Fest respectively.