SURL, one of the leading rock bands in the Korean scene, released their second full-length album XYRUP in 2024, their first works since 2022, and MODERN DOBERMAN was tasked with the album’s publicity outside of South Korea. Through the album campaign, we managed the PR work for the previous single releases of ‘Hypnosis’ and ‘ringringring’, as well as the final album. One of the notable achievements of this campaign was getting SURL into the consciousness of the US market with their first features on the international HYPEBEAST news site.