The Taiwan Creative Content Agency (TAICCA), an organisation that handles Taiwan’s music export development, engaged us to support publicity efforts for two Taiwanese acts, Whyte and Major in Body Bear, ahead of their showcases at Bangkok Music City in March 2025. Working within a media budget, we creatively utilised multiple channels to maximise the exposure for the two acts, including media exposure before and during the showcase festival, as well as working with local YouTube channels to localise their songs to make them accessible and understandable for Thai audiences.