MEMI
From Seoul to international stages
When Modern Doberman began working with MEMI in early 2024, she had already built a following on Instagram and TikTok through her guitar performances. We helped translate that recognition into international live opportunities, beginning with her first show outside South Korea at SXSW in Austin. Across 2024, we secured performances in the United States, Australia, Taiwan and Hong Kong, alongside international media coverage that introduced more audiences to her work.
- Our role
- International live development · Festival and show bookings · International publicity
- Markets
- United States · Australia · Taiwan · Hong Kong
A first overseas stage
SXSW was a festival MEMI had dreamed of playing. In March 2024, we secured her a spot at an Asian-led showcase presented by JADED, on a bill that also featured Rei Ami, Audrey Nuna and Se So Neon.
The performance marked her first show outside South Korea. Her set was subsequently highlighted by The Austin Chronicle, adding local recognition to an important first step in her international live career.
Building beyond one appearance
Our work continued beyond Austin. In August 2024, we secured further appearances in Australia, including BIGSOUND in Brisbane, a show at the city’s Tivoli and a performance at Sydney Fringe Festival.
These bookings gave MEMI opportunities to bring her live performance to different settings and audiences, building international experience beyond the guitar clips through which many listeners had first discovered her.
Expanding across the region
In November 2024, we booked MEMI for Fireball Festival in Taiwan and Clockenflap in Hong Kong.
The festival programmes placed her alongside established Korean acts, including Hyukoh at Fireball and The Black Skirts at Clockenflap. For an artist who had played her first overseas show earlier that year, these bookings marked a significant expansion of her international live presence.
Alongside the live opportunities, we secured coverage in HYPEBEAST and JoySauce, giving international readers further opportunities to discover MEMI and her music.
A growing live profile
By the end of 2024, MEMI’s international experience spanned four markets, from her SXSW debut to festival appearances across Australia and Asia.
By 2025, she was also receiving more enquiries within South Korea. The overseas performances and international coverage formed part of this developing chapter in her career, extending her visibility beyond the online following she had already built.
Music PR across Asia
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