Music PR & Publicity Across Asia
Give the music a wider audience.
Music publicity starts with understanding the artist, the story and the people it needs to reach. Modern Doberman works with artists and their teams on music PR, release campaigns and tour publicity across Asia.
We help connect music with relevant media opportunities, bringing regional knowledge and local relationships to each campaign. Whether you are introducing a release or preparing for a tour, our music PR work is shaped around your story, your timeline and the markets you want to reach.
Publicity shaped around the project
Release publicity. Introduce a single, EP or album through a focused campaign that gives media a clear reason to engage with the music and the artist behind it.
Tour publicity. Support live shows with local media outreach, interviews and creator attention in the markets on the itinerary.
Regional media relations. Build introductions across markets, identifying relevant opportunities for interviews, features and performance appearances.
In practice: MILLI
Our work with MILLI began with regional publicity for HEAVYWEIGHT, focused on Singapore, Indonesia and South Korea. Campaign highlights included Rolling Stone Korea and Dingo’s Killing Verse. The relationship continued with local publicity for the Singapore and Malaysia stops of her JAA EHH! Asia Tour in September 2026.
Planning a release or tour?
Tell us about the music, your timeline and the markets you want to reach. We’ll discuss where publicity can support the project and what a suitable scope could look like.