USA: DAVID ARCHULETA

A taste of sugar

A taste of sugar

Based In:

United States

When the iconic David Archuleta’s team reached out to us, we couldn’t resist the opportunity to work with the wonderful singer we all grew up with.

For his 2025 comeback ‘Crème Brulée’, we tapped into the nostalgia and everlasting love that Southeast Asian fans had for David, and curated a successful media campaign across all key markets in the region, taking him to the top of radio charts across multiple countries, and bringing David’s status as a heartthrob back to audiences here.

More Case Studies