Cultural Collaborations
Make connections that belong to the music.
The strongest collaborations begin with a shared reason to come together. Modern Doberman connects artists with brands, cultural organisations and music communities across Asia, developing opportunities that fit the artist and the people they want to reach.
Our role can include partnership concepts and introductions, artist–brand connections, or on-ground support within an established cultural programme. Each collaboration starts with the specific project, rather than a standard package.
Partnerships with a clear purpose
Artist and brand collaborations. Identify relevant connections and develop concepts that give an artist and a partner a meaningful way to engage audiences together.
Cross-market artist connections. Facilitate introductions to local artists, media and industry professionals as part of a wider regional initiative.
Music-export and showcase support. Support participating artists on the ground through local media relations and industry introductions, working within an organisation’s existing programme and partnerships.
Arash Buana and lyf: a closer audience connection
As part of Arash Buana’s April 2026 introduction to the Philippines, Modern Doberman initiated and conceptualised a collaboration with hospitality brand lyf. An acoustic set and intimate fanmeet at lyf Malate Manila gave listeners a more personal way to experience his music alongside the visit’s festival performance and media appearances.
MILLI and T1: a shared connection through gaming
MILLI’s performance of the VALORANT Masters Bangkok theme song and T1’s tournament win provided a starting point for a relevant partnership. Modern Doberman connected MILLI with T1 for a guest appearance at T1 Homeground 2025, negotiating opportunities for an artist interview and a music-video screening alongside her participation in a show match.
TAICCA: supporting regional music exchange
Since 2023, Modern Doberman has supported TAICCA’s selected Taiwanese artists at showcase festivals in Southeast Asia, including AXEAN Festival and Bangkok Music City. Our work has focused on local PR, on-ground artist support and introductions to industry professionals and fellow musicians within TAICCA’s established festival partnerships.
Have a collaboration in mind?
Share the artist, brand or programme, the audience you hope to reach and what you would like the partnership to achieve. We’ll explore where there is a relevant connection and how we could contribute.