Live Experiences
Bring the music into the room.
A live experience starts with the relationship between an artist and an audience. Modern Doberman works with artists, promoters and local partners to develop live music opportunities across Asia, from intimate fan events to regional shows and touring initiatives.
Our work connects the bigger plan with practical delivery: choosing a suitable market and format, developing local relationships and coordinating the people who bring the event to life.
Live music shaped around the audience
Regional live strategy. Identify where an artist or event series can build a meaningful presence, with a starting scale and format suited to the audience.
Event production and local coordination. Work with promoters and local partners on the execution of live shows, connecting regional plans with on-ground delivery.
Tours, showcases and fan experiences. Develop opportunities for artists to meet listeners through headline performances, showcase appearances and more intimate artist–fan settings. The scope is shaped around each project and our role within it.
In practice: DROPSHIP LIVE
Working with Korean promoter Online de Offline, Modern Doberman supported the regional expansion of DROPSHIP LIVE through event scale and format planning, local production and partner coordination. Online de Offline led artist and lineup selection.
For its first Hong Kong edition in August 2026, we led local execution alongside partners at MOM Livehouse. The show featured Gist, Giwon and Jaeha and sold out, providing a starting point for the series in a new market.
Read the DROPSHIP LIVE story ↗
From listeners to a regional live audience
Following the breakthrough of ‘the cutest pair,’ our work with Regina Song included developing her first overseas tour across Kuala Lumpur, Bangkok, Jakarta and Manila. The January 2025 tour connected live performances with regional media appearances and local artist relationships.
Planning a show, tour or live series?
Tell us about the artist or concept, your intended audience, the markets you are considering and your timeline. We’ll discuss where strategy, local partnerships and production support can help bring the project together.